The Ask

Perigold identified an opportunity to reconnect with a portion of their mailing list that had grown unengaged over time. Partnering closely with a copywriter, I conceptualized and designed a series of dynamic, “clicky content” emails that successfully re-engaged customers at risk of attrition.

One email achieved a 351% lift in click-through rates from previously disengaged customers, while additional emails in the campaign delivered a 200%+ increase in clicks. This campaign not only revitalized Perigold’s relationship with its audience but also demonstrated the power of thoughtful design and copy working together to create something fun, compelling, and refreshing for the customer.